About Mibro

Mibro is a lightlife technology brand of Zhenshi Technology, which is invested by Xiaomi, NGP Capital and Morningside Capital, and is one of Xiaomi's main ecological chain members.

Based on high-tech companies in the field of smart wear and health, building smarter and more convenient high-tech products is our starting point. 

We are determined to provide users with affordable high-quality high-tech products that help  live a healthy, optimistic, and stylish lifestyle. And we are keeping forward with our partners to develop more new technologies.

Founded
2015
R&D
200 +
Patents
200 +
Marketing
30+
More
Company History
2015
2015

· Founded in Shanghai with strategic investment from XIAOMI and Shunwei Capital. 

· Established R&D center in Shanghai.

· Create a leading children's smart wearables brand in China


2016
2016

· R&D and launched the first product for MITU brand of XIAOMI. 

· Established R&D center in Huizhou.

· Invested by Nokia and Morningside Capital


2017
2017

· Launched the first Kids phone watch for own brand xunkids. 

· Become the fastest growing brand in children smart wear industry in China.

· Won Cannes Silver Lion Award

· Won 3 the Best product Award in China


2018
2018

· The ranked second shipment in the kids phone watches industry.

· Expand smart peripheral products for kids.

· Won the Xiaomi best quality award.

· Won 2 the Best product Award in China

· Sales exceeded 100 million


2019
2019

· Established R&D center in Shenzhen. 

· Xunkids brand offline retail terminal layout up to 8,000. 

· Won the title of “high-tech enterprise”,“Product Of the Year”

· Won the Xiaomi best Quality award


2020
2020

· With a layout of 20+ categories, become the most complete brand in the category of children‘s intelligent industry.

· Become S level partner of Xiaomi

· launched the first adult sport smart watch Air by global brand mibro

· Become Cutting-edge brand in educational technology

· Won the title of “Brand Of the Year”

· Won Best Innovative Brand Award


2021
2021

· Launched 3 new models for Mibro. 

· Sold in 1800+ cities around the world.

· The cumulative shipments reached 20 million units. 

· Become the best intelligent partner of Baidu.


2022
2022

· 7 products released. 

· 200% increase in the number of employees.


Mibro Fit App function display
Different Types of watch dials
More features can be checked in the product details
More
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