About US
Company Profile Company History Recognized Award Main Partner
Company Profile

Mibro is a lightlife technology brand of Zhenshi Technology, which is invested by Xiaomi, NGP Capital and Morningside Capital, and is one of Xiaomi's main ecological chain members.

Based on high-tech companies in the field of smart wear and health, building smarter and more convenient high-tech products is our starting point. 

We independently design, develop, and produce unique intelligent hardware, and our strict product quality control system ensures every product meets high-quality standard.

Our mission is to connect freedom with technology and simplify people's life!

We are determined to provide users with affordable high-quality high-tech products that help  live a healthy, optimistic, and stylish lifestyle. And we are keeping forward with our partners to develop more new technologies.


2015
Founded
200+
R&d
200+
Patents
30+
Marketing
Company History
2015
2015

· Founded in Shanghai with strategic investment from XIAOMI and Shunwei Capital. 

· Established R&D center in Shanghai.

· Create a leading children's smart wearables brand in China


2016
2016

· R&D and launched the first product for MITU brand of XIAOMI. 

· Established R&D center in Huizhou.

· Invested by Nokia and Morningside Capital


2017
2017

· Launched the first Kids phone watch for own brand xunkids. 

· Become the fastest growing brand in children smart wear industry in China.

· Won Cannes Silver Lion Award

· Won 3 the Best product Award in China


2018
2018

· The ranked second shipment in the kids phone watches industry.

· Expand smart peripheral products for kids.

· Won the Xiaomi best quality award.

· Won 2 the Best product Award in China

· Sales exceeded 100 million


2019
2019

· Established R&D center in Shenzhen. 

· Xunkids brand offline retail terminal layout up to 8,000. 

· Won the title of “high-tech enterprise”,“Product Of the Year”

· Won the Xiaomi best Quality award


2020
2020

· With a layout of 20+ categories, become the most complete brand in the category of children‘s intelligent industry.

· Become S level partner of Xiaomi

· launched the first adult sport smart watch Air by global brand mibro

· Become Cutting-edge brand in educational technology

· Won the title of “Brand Of the Year”

· Won Best Innovative Brand Award


2021
2021

· Launched 3 new models for Mibro. 

· Sold in 1800+ cities around the world.

· The cumulative shipments reached 20 million units. 

· Become the best intelligent partner of Baidu.


2022
2022

· 7 products released. 

· 200% increase in the number of employees.


Recognized Award
Won 2017 Cannes Silver Lion Award
Become S-level partner of Xiaomi
Won 3 years Best-selling Award in JD.COM
Gain High-tech Enterprise Certificate
Gain UKAS accredited certification, approved by the world
Won 2023 AWE Most Popular Award
Become the best tech smart device partner of Baidu Map 2021
Main Partners